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Brands: Ferrari is the world's most powerful brand according to Brand Finance. A brand is a name, term, design, symbol or any other http://www.thefreedictionary.com/patelshopping feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

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Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. However, the http://www.bbc.co.uk/search?q=patelshopping term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer https://www.washingtonpost.com/newssearch/?query=patelshopping may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics and fish sauce. Branding in terms of painting a cow with symbols or colours at flea markets was considered to be one of the oldest forms of the practice.

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The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.

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The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High German, brinnan and Old English byrnan, biernan, and http://www.youtube.com/watch?v=0vtIazTS-Tg&feature=kp brinnan via Middle English as birnan and http://www.youtube.com brond. In pre-literate society, the distinctive shape of amphorae provided potential consumers with information about goods and quality. Pictured: Amphorae for wine and oil, Archaeological Museum, Dion.

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Branding and labelling have an ancient history. Branding probably began with the practice of branding livestock in order to dolce and gabbana handbag deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realised that the brand provided information about origin as well as about ownership, and could serve as a guide to quality.

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Branding was adapted by farmers, potters and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals, which acted as quasi-brands, https://jdmdigitalmarketingpartners.wordpress.com/ ... have been found on early Chinese products of the Qin Dynasty (221-206 BCE); large numbers of seals https://alcoholfreestore.wordpress.com/ survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) https://swatorm.wordpress.com/ where the local https://contentforyu.wordpress.com/ community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE and facilitated the labelling of goods and property; https://mediaandpress.wordpress.com/ and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome.

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Diana Twede has argued that the "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between

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David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to the consumer through branding. Producers began ... by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality.

Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used ... in pottery should be termed proto-brands while other historians argue that the presence of these simple markings does not imply that mature brand management practices operated

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